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A SMM strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this.
If you don’t know what’s being said, how can you effectively manage your brand reputation online? And how can you ensure that your key messages are being heard by the people you most want to talk to?
Here are six key reasons why your organisation needs a coherent digital strategy and plan.
1. The online community still is growing fast2. Purchasing decisions are influenced by s ocial media3. Lack of strategy hands the advantage to competitors4. Your customers are active on s ocial media5. There are key influencers in every so cial network6. Reputations can be enhanced or destroyed on so cial networksThere are high profile examples of companies facing a online backlash and struggling to respond effectively. Even those with a digital strategy that includes crisis response find it hard. So how much damage could be done to your organisation if you don’t even have a strategy?
It’s a risk you shouldn’t take.
So chose to work with us and have the detailed strategy you are looking for!
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